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08/03/2016
Technology: China ecosystems – Pie filling

Now that growth in the Chinese home market is slowing, we think that focus will shift from grabbing users to ensuring that they spend as much time within one ecosystem as possible. It seems unlikely that the Chinese will repeat the mistakes made 15 years ago in the west and build walled gardens. Users hate to be constrained and will refuse to spend their digital lives in a constricted environment. Instead, we believe that they will follow the more modern approach used by the current ecosystems which we have termed “gated communities”.

The idea here being that users can pick and choose which services they want from different providers, but the objective for any one ecosystem is to entice them to pick as many of its own services as it can.

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