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02/03/2016
Technology: Xiaomi – All mod cons

The new Mi5 has everything except profit Xiaomi’s strategy of getting users on board is working, but the need to make money from them is becoming increasingly acute. Registrations for its latest flagship launch, the Mi5, have surpassed 16.8m in yesterday’s flash sale in China which does not come as an enormous surprise. Fans of the format have been waiting 18 months for an upgrade, but Xiaomi seems to be all but giving the phone away for free.

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