YouGov (YOU)

Business description

YouGov is an international market research and data and analytics group offering a data-led suite of products and services including YouGov BrandIndex, YouGov Profiles and YouGov Omnibus and custom research.

Stock data

Market cap.£379.1m
Last close360.00p
High / Low (52 weeks)360.0p / 246.0p
Stock market listingLN
Forecast net cash (£m)28.4
Forecast gearing ratio (%)N/A

Price performance

Relative *13.718.742.5

* % Relative to local index

Other companies in sector Show

Company news

YouGov profits and revenues climb

Mon, 27 Mar 2017 06:23:47 GMT

YouGov sees revenues rise 15% on back of new data products

Mon, 21 Mar 2016 16:10:11 GMT

YouGov sales jump 21% on weak sterling, growth in US and UK

Mon, 09 Oct 2017 06:33:44 GMT

Why I would buy YouGov plc but sell Tungsten Corp plc

Mon, 10 Oct 2016 09:56:15 GMT

YouGov Appoints Chief Strategy Officer Alex McIntosh As CFO

Wed, 08 Nov 2017 16:18:45 GMT

Y/E Jul Revenue (£m) EBITDA (£m) PBT (£m) EPS (p) P/E (x) P/CF (x)
2016A 88.2 11.7 13.3 8.5 42.4 26.5
2017A 107.0 15.2 16.4 10.5 34.3 20.1
2018E 115.1 17.7 18.3 12.4 29.0 19.9
2019E 125.1 20.2 20.9 13.2 27.3 17.1

Last updated on 20/02/2018

Latest research

All about the data

Outlook | Media | 11/12/2017

Positive branding

Update | Media | 16/10/2017

Moving up margins

Update | Media | 07/08/2017

High-profile profiles

Update | Media | 30/03/2017

Good H117 progress

Update | Media | 31/01/2017

Smart, connected data

Outlook | Media | 21/10/2016

Premium growth story

Update | Media | 22/03/2016

Products and Profiles

Update | Media | 08/02/2016

Connecting the dots

Update | Media | 10/12/2015

Global products driving growth

Outlook | Media | 19/10/2015

Strong sales Profile

Update | Media | 11/08/2015

Daily comment

Institutional Comment | Media | 25/03/2015

Investment summary

YouGov has a strong growth record and its investment in building its data-driven products and services is steadily improving its earnings’ quality. This is also helped by the shift in its custom business to more tracking studies and a greater use of data already held in the Cube, the group’s proprietary multi-dimensional database. This includes the development of a blockchain-based, GDPR-compliant advertising platform. The strong balance sheet (net cash of £23m at end FY17) is funding continuing investment in panel and new applications, as well as allowing for an increased dividend payout. The rating reflects the growth record and continued good prospects.

Last updated on 02/03/2018

Industry outlook

Global MR continues to go through an extended period of change, fuelled by vast quantities of data leading to a proliferation of tools to manipulate it. This has brought in influential new players to the market, some from the technology angle, but also global consultancy and tech sector majors, and from in-house teams at client companies. The GDPR comes into effect in May and will alter the system of consumer consent. YouGov has a permissioned model in which panellists give explicit consent to how their data will be used. This provides a competitive advantage, including over tech companies such as Facebook and Google.

Last updated on 02/03/2018

Key management

Roger Parry, Chairman
Stephan Shakespeare, CEO
Alex McIntosh, CFO
Tilly Heald , Company Secretary

Company address

50 Featherstone Street
United Kingdom
+44 (0)20 7012 6000
View website