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24/03/2016
Technology: Wearables. All pain, little gain
Wearables are already a commodity despite unit growth Pebble is the latest wearables company to show signs of stress as it has decided to lay off 25% of its work force. This comes hot on the heels of Apple cutting $50 (14%) off the entry price of the Apple Watch, a poor reception for Fitbit’s latest product and a slew of M&A and restructurings at the end of last year. The problem is not market growth, but the fact that Apple Watch has taken the premium segment has left the majority of the market priced well below $100. Top of this list is Xiaomi which prices its Mi Band Pulse at just $13 meaning that anyone who wishes to price their product at a premium has to offer a lot more than just fitness tracking.
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