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YouGov (YOU)

Business description

YouGov is an international market research and data and analytics group offering a data-led suite of products and services including YouGov BrandIndex, YouGov Profiles and YouGov Omnibus and custom research.

Y/E Jul Revenue (£m) EBITDA (£m) PBT (£m) EPS (p) P/E (x) P/CF (x)
2016A 88.2 11.7 13.3 8.5 53.2 33.3
2017A 107.0 15.7 16.4 10.5 43.1 25.2
2018E 116.5 18.7 19.4 13.1 34.5 26.8
2019E 126.0 21.1 21.8 14.1 32.1 21.6

Last updated on 24/04/2018

Latest research

Strategy reaping rewards

Update | Media | 28/03/2018

All about the data

Outlook | Media | 11/12/2017

Positive branding

Update | Media | 16/10/2017

Moving up margins

Update | Media | 07/08/2017

High-profile profiles

Update | Media | 30/03/2017

Good H117 progress

Update | Media | 31/01/2017

Smart, connected data

Outlook | Media | 21/10/2016

Premium growth story

Update | Media | 22/03/2016

Products and Profiles

Update | Media | 08/02/2016

Connecting the dots

Update | Media | 10/12/2015

Global products driving growth

Outlook | Media | 19/10/2015

Strong sales Profile

Update | Media | 11/08/2015

Investment summary

YouGov’s strategy to focus on its scalable products and services is paying back handsomely in revenue growth and margin improvement. Margin is being further boosted by the reorientation of custom business to greater use of data already held in the Cube, the group’s multi-dimensional database. We edged our FY18 and FY19 earnings’ forecasts up 4-7% to reflect the strong H1. £21m of net cash (end January) is being used to fund continuing investment in panel, applications and new markets. It also supports a progressive dividend and allows for bolt-on acquisitions. The premium rating reflects the growth record and positive outlook.

Last updated on 27/04/2018

Industry outlook

Global MR continues to go through an extended period of change, fuelled by vast quantities of data leading to a proliferation of tools to manipulate it. This has brought in influential new players to the market, some from the technology angle, but also global consultancy and tech sector majors, and from in-house teams at client companies. The GDPR comes into effect in May and will alter the system of consumer consent. YouGov has a permissioned model in which panellists give explicit consent to how their data will be used. This provides a competitive advantage, including over tech companies such as Facebook and Google.

Last updated on 27/04/2018

Key management

Roger Parry, Chairman
Stephan Shakespeare, CEO
Alex McIntosh, CFO
Tilly Heald , Company Secretary

Company address

50 Featherstone Street
United Kingdom
+44 (0)20 7012 6000
View website