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YouGov (YOU)

Business description

YouGov is an international market research and data and analytics group offering a data-led suite of products and services including YouGov BrandIndex, YouGov Profiles and YouGov Omnibus and custom research.

Y/E Jul Revenue (£m) EBITDA (£m) PBT (£m) EPS (p) P/E (x) P/CF (x)
2017A 107.0 17.2 17.9 10.5 41.9 24.4
2018A 116.6 24.6 26.9 15.6 28.2 19.6
2019E 132.0 26.5 27.5 17.2 25.6 20.1
2020E 141.0 28.7 29.5 18.3 24.0 17.2

Last updated on 09/10/2018

Latest research

Trading at top end of five-year plan

Update | Media | 09/10/2018

US and UK powering on

Update | Media | 30/07/2018

Strategy reaping rewards

Update | Media | 28/03/2018

All about the data

Outlook | Media | 11/12/2017

Positive branding

Update | Media | 16/10/2017

Moving up margins

Update | Media | 07/08/2017

High-profile profiles

Update | Media | 30/03/2017

Good H117 progress

Update | Media | 31/01/2017

Smart, connected data

Outlook | Media | 21/10/2016

Premium growth story

Update | Media | 22/03/2016

Products and Profiles

Update | Media | 08/02/2016

Connecting the dots

Update | Media | 10/12/2015

Investment summary

YouGov has delivered strong results that demonstrate the success of its shift in its business model towards a real-time data analytics business with a growing subscription revenue base. It continues to innovate, developing new products and services and augmenting the existing offering and is further expanding its geographic reach, with the investment supported by the cash-rich balance sheet. A new five-year plan is expected to be set out in Spring 2019 and we anticipate that this will also have ambitious targets for growth and earnings that will support the premium rating.

Last updated on 09/10/2018

Industry outlook

Global MR continues to go through an extended period of change, fuelled by vast quantities of data leading to a proliferation of tools to manipulate it. This has brought in influential new players to the market, some from the technology angle, but also global consultancy and tech sector majors, and from in-house teams at client companies. The GDPR has altered the system of consumer consent. YouGov's permissioned model provides a competitive advantage, including over tech companies such as Facebook and Google.

Last updated on 28/09/2018

Key management

Roger Parry, Chairman
Stephan Shakespeare, CEO
Alex McIntosh, CFO
Tilly Heald , Company Secretary

Company address

50 Featherstone Street
United Kingdom
+44 (0)20 7012 6000
View website