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Redbubble’s (RBL) rapid market growth is driven by three disruptive key trends: customer demand for personally relevant goods; manufacturing- and print-on-demand; and the sharing economy of the internet with economically viable and easily shared technology. These trends mean its individual customised production to order is economically viable. As a result, RBL has a disruptive retail model with long-term growth potential based on low customer acquisition costs, as well as a positive working capital cycle with neither inventory nor warehousing requirements.

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