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16/03/2016
Edison enhances research distribution with HTML publication

Edison, the independent equity research firm, is delighted to announce that it has enhanced its distribution channels through the digitalisation of its equity research, which will be published in HTML format for the first time. Information is now sought and consumed on a real-time, on-demand basis with most people turning to Google and other search engines to fulfil their content requirements. The demand for information in investment banking is no different and the industry has been grappling with how best to meet these changing times, recognising that the traditional pdf restricts the user experience and the searchable nature of the research content produced by many banks.

Edison, the independent equity research firm, is delighted to announce that it has enhanced its distribution channels through the digitalisation of its equity research, which will be published in HTML format for the first time. Information is now sought and consumed on a real-time, on-demand basis with most people turning to Google and other search engines to fulfil their content requirements. The demand for information in investment banking is no different and the industry has been grappling with how best to meet these changing times, recognising that the traditional pdf restricts the user experience and the searchable nature of the research content produced by many banks.

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